Dodging Success at Every Turn
Have you ever had a friend that no matter what they do can’t seem to get out of their own way? Maybe they get a raise at work, but then blow it on a new TV they can’t afford? You can’t help but slap your forehead and cover your eyes. In NASCAR that friend is Dodge. For every triumph, there seems to be self-inflicted Dodge has won three of the last six Cup races. When you throw in Kasey Kahne’s All-Star win, that’s 4 in the last seven, which is more than the manufacturer won in all of 2007. On paper, things look pretty good for Dodge and its teams. Of course reality tells a different story, and to anyone that has followed NASCAR in recent years knows how self-sabotaging the Dodge teams can be. Even during high spots, there are more problems than positives.
The big news this week is that Chip Ganassi is putting the #40 car up on cinder blocks for the rest of 2008, meaning Dario Franchitti’s Cup career will also see weeds and grass sprout around it while it sits in the backyard at Ganassi’s shop. The lack of sponsorship was the final blow for the car. While Franchitti entered NASCAR with great credentials like an Indy 500 win and an IRL championship (not to mention the Judd marketing factor), it’s pretty easy to see why companies passed on Ganassi. Their NASCAR teams stink. One Cup win since 2002, no driver has ever made the Chase and since 2005 no driver has scored more than 10 top 10’s in a season. In the middle of 2005 Ganassi announced tentative plans to expand to four cars. It never happened because Jamie McMurray successfully voided his contract and moved to Roush-Fenway, but at the time Ganassi did have enough sponsorship for all four teams. Of course that was before the mortgage crisis (remember Home 1-2-3?) and the overall economic slowdown. It’s a little surprising Franchitti was willing to come to NASCAR despite the lack of funding.
In 2006 Kasey Kahne won a series high 6 races and made the Chase for Evernham Motorsports. At the same time teammate Jeremy Mayfield struggled to stay inside the top 35, was ultimately fired in midseason and threatened legal action. The ugliness only intensified with the inappropriate relationship between Ray Evernham and Erin Crocker. That ultimately played a part in the team’s abysmal 2007 season where the team realized halfway through that their season was wasted due using incorrect data to build their cars. Things are just now returning to normal, almost a year and a half later.
How about Penske Racing? In the summer of 2005 they signed one of the biggest free agents, Kurt Busch, to replace the retiring Rusty Wallace. It was the perfect driver to build upon a successful 2005 season that saw two of the three Penske cars make the Chase. Instead Penske chopped the #77 team (not due to sponsorship) and contracted back to two teams. To make things worse, the Penske teams spent the majority of the offseason and the spring trying to run the older Intrepid instead of the current Charger model. The result was-you guessed it-a wasted season. After two seasons of two cars the #77 finally returned to the track this year, but is again struggling as a new team. Had it been running continuously, the team might be a lot further along and more competitive with the other top teams at Chevrolet, Toyota and Ford.
All of the teams at Dodge (don’t forget Petty Enterprises, who is in serious danger of becoming irrelevant) have struggled in the last five years. It’s fitting given the unstable nature of Dodge. Daimler sold the company in 2007 and they are still struggling to compete. Things could only get worse for Dodge on the competition side. With factory support an unknown quantity, there is no real hope for drastic improvement on the track. And based on some of the rumors, top drivers like Ryan Newman and Juan Pablo Montoya could have other opportunities with different teams next year as well. While the wins might increase with Kasey Kahne and Kurt Busch, the overall picture in the Dodge camp is pretty gloomy.