Trouble in Turn2

A brief history of the #40 car. Once upon a time there was a driver named Sterling Marlin. He was hired to drive a racecar full time for Chip Ganassi/Felix Sabates Racing (This was before they changed their name to Chip Ganassi/Felix Sabates Mostly Riding Around). And he drove quite well. He won 2 races in 2001 and 2002. He finished 3rd in the points in ‘01 and was even leading the point standings for most of ‘02. He drove the #40 Coors Light car, which at the time was the organization’s flagship team. Unfortunately his 2002 was ended early by a wreck at Kansas.

The years went by and while Marlin was not quite the same, he still was a solid driver, holding his own at most tracks and running quite well at others. Despite his serious injury, he was still a top 20 driver and managed to keep the #40 car there as well.

One day in 2005 Felix Sabates came along and asked Marlin to stop driving the #40 Cup car. He explained that Coors Light didn’t believe old people drank beer anymore. Since Sterling was old, he could no longer identify with this bourgeoisie of beer drinkers. A fresh, young driver named Daivd Stremme would be the one that the public would look to when thirsty. Sabates also offered Marlin the chance to “hang out”, run some Busch races (note: at that time old people still drank Busch beer) and collect a six-figure check. Marlin was so blown away by Sabates’ offer that he joined MB2 sports and drove fulltime in the Cup series in 2006 and 2007 (based on reports he made much more than six figures).

• Aric Almirola will drive the #8 car for DEI next year. Almirola is definitely talented and, depending on Martin Truex’s 2009 status, becomes DEI’s #1 or #2 driver. He’s certainly more talented than Regan Smith and Paul Menard. What I can’t figure out is why Almirola hasn’t been entered into any Nationwide races this year? Even if the cost is too much for DEI to bear, there has to be another Nationwide team they could farm him out to for seat time. That would be like the Yankees telling Joba Chamberlain, “We think you will be our #1 starting pitcher in 2009. To prepare for this high profile role, we will have you sporadically start 10 times this year. The rest of the time we’d like you to pitch batting practice and have bullpen sessions.”

  NASCAR will surely tout it as a victory for diversity, but I prefer to look at it as a good young driver who has paid his dues in the lower ranks including the Truck series that earned his chance. Whether that chance was accelerated by the Drive for Diversity program, I don’t fully know.

• Speaking of DEI, NASCAR impounded the #1 car of Martin Truex Jr. Since it’s a new DEI car, it came with all the latest DEI technology. Technology like a radar for where 17th place is on the track, an in-car #3 diecast retail store, and a gas pedal that wouldn’t go all the way to the floor. Reports that Truex wanted to drive one of Haas-CNC or Penske’s backup cars are completely false as well.

• I saw Baby Mama last weekend at the cheap theater. I’m a big fan of Amy Poehler and for three dollars it was defintely worth watching. If you are a fan of 30 Rock, you should enjoy this movie too. Tina Fey plays essentially her same role as Liz Lemon on 30 Rock: mostly serious, having to clean up others’ mistakes but also free to stray into comedy as well. That allowed Poehler , who I think is one of the funniest female actors around, to shine as the white trash surrogate. If you’re looking for a night to mentally unplug, it’s a good choice.

This weekend TNT brings back their Wide Open coverage for the Coke Zero 400 at Daytona. More racing and fewer commercials sounds pretty good. What is even better is a good race at a fun track under the lights and 100 miles shorter than the Daytona 500 in February. It all adds up to one of the best race packages of the season. The Pepsi Coke Zero 400 is almost always an exciting race. Sure there was the monsoon of ought five that pushed the finish past midnight on the west coast, but most races are filled with crashes, daring passes for the lead (the lead!), and heck even some pretty cool one-off paint schemes.

And there’s something else about the plate tracks to like too. It’s the little rivalries at restrictor plate races that add the extra juice. They are four races that have very little bearing on the rest of the season, but teams often take more pride in their plate programs. The current top dogs, Gibbs and Hendrick could offer a great battle this year. So far Toyota, and more specifically Gibbs Racing have dominated the restrictor plate tracks in 2008. One win, four top fives and 57% of all the laps led at Daytona and Talladega. That’s pretty dominant. And that is why I think Hendrick Motorsports will be up to the challenge. Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr have all won at Daytona and are all very good in the draft. Not all of the cars will be around at the end, but that’s just part of the excitement.

What Happened Last Year

Gibbs teammates Tony Stewart and Denny Hamlin wrecked each other while running 1-2 early in the race. That led to some bickering in the garage. Meanwhile Jamie McMurray edged Kurt and Kyle Busch for his first win since 2002. It was the closest finish in Daytona history (.005 seconds).

Five Drivers Who Like Daytona

Dale Earnhardt Jr won the 2001 Pepsi 400 and the 2004 Daytona 500. He has 6 top 5’s and 10 top 10’s in 17 starts.

Tony Stewart has two summer wins and has led 531 laps in ten races. That includes 151 of 160 at the 2005 race. He has 6 top 5’s and 10 top 10’s in 19 starts. He also is the only driver with a driver rating above 100 for the last seven Daytona races (108.1)

Jeff Gordon has six wins, most among active drivers. Gordon has recently adopted a “wait and see” approach, which worked at both Talladega events last year and almost paid off again this spring.

Jimmie Johnson has often served as Gordon’s wing man on mad dashes to the front late in races. But Johnson is perfectly capable of winning races himself. He has the highest average running position (9.8) of all drivers over the last seven races, meaning he is always in the lead pack.

Matt Kenseth owns a 92.4 driver rating and has led laps in four of the last five races at Daytona. He has scored 4 top 5’s and 12 top 10’s in his career at restrictor plate tracks.

Champs, Chumps and Sleepers

Champ: Ryan Newman His Daytona 500 win was not a fluke. Penske has provided strong cars for Daytona and Talladega and Newman and Kurt Busch work well together.

Chump: Carl Edwards Edwards is good in the draft, but has lost his patience at times and that can be costly.

Sleeper: Elliott Sadler When it comes to restrictor plate races, Sadler is excellent at avoiding wrecks, picking the right lane and being around at the end to pick up a nice finish.

Who will win?

Hendrick and Penske cars will surely be strong with a splash of RCR mixed in (watch out for Clint Bowyer). Matt Kenseth and Jamie McMurray are typically strong at Daytona, but Ford is mired in a mini-funk right now. All of these teams will be in the lead pack, but who will win the race? Joe Gibbs. Seriously, take your pick of driver. Denny Hamlin led 32 laps and may have had the best car at the Daytona 500 if not for a pit road accident. Kyle Busch led 86 laps and could, and did, go anywhere he wanted to on the track. Tony Stewart wasn’t as good during the day, but came alive at the end of the race when the sun went down, led 16 laps and finished 3rd. The same pattern held true at Talladega when Hamlin and Stewart seemed able to do whatever they wanted at the front of the pack and Kyle Busch overcame early problems to pop up late and win. Fans of variety, surprise and parity turn away now. Kyle Busch is going to win again. Just because the winner might not be a surprise, the race should be anything but dull.

Have you ever had a friend that no matter what they do can’t seem to get out of their own way? Maybe they get a raise at work, but then blow it on a new TV they can’t afford? You can’t help but slap your forehead and cover your eyes. In NASCAR that friend is Dodge. For every triumph, there seems to be self-inflicted Dodge has won three of the last six Cup races. When you throw in Kasey Kahne’s All-Star win, that’s 4 in the last seven, which is more than the manufacturer won in all of 2007. On paper, things look pretty good for Dodge and its teams. Of course reality tells a different story, and to anyone that has followed NASCAR in recent years knows how self-sabotaging the Dodge teams can be. Even during high spots, there are more problems than positives.

The big news this week is that Chip Ganassi is putting the #40 car up on cinder blocks for the rest of 2008, meaning Dario Franchitti’s Cup career will also see weeds and grass sprout around it while it sits in the backyard at Ganassi’s shop. The lack of sponsorship was the final blow for the car. While Franchitti entered NASCAR with great credentials like an Indy 500 win and an IRL championship (not to mention the Judd marketing factor), it’s pretty easy to see why companies passed on Ganassi. Their NASCAR teams stink. One Cup win since 2002, no driver has ever made the Chase and since 2005 no driver has scored more than 10 top 10’s in a season. In the middle of 2005 Ganassi announced tentative plans to expand to four cars. It never happened because Jamie McMurray successfully voided his contract and moved to Roush-Fenway, but at the time Ganassi did have enough sponsorship for all four teams. Of course that was before the mortgage crisis (remember Home 1-2-3?) and the overall economic slowdown. It’s a little surprising Franchitti was willing to come to NASCAR despite the lack of funding.

In 2006 Kasey Kahne won a series high 6 races and made the Chase for Evernham Motorsports. At the same time teammate Jeremy Mayfield struggled to stay inside the top 35, was ultimately fired in midseason and threatened legal action. The ugliness only intensified with the inappropriate relationship between Ray Evernham and Erin Crocker. That ultimately played a part in the team’s abysmal 2007 season where the team realized halfway through that their season was wasted due using incorrect data to build their cars. Things are just now returning to normal, almost a year and a half later.

How about Penske Racing? In the summer of 2005 they signed one of the biggest free agents, Kurt Busch, to replace the retiring Rusty Wallace. It was the perfect driver to build upon a successful 2005 season that saw two of the three Penske cars make the Chase. Instead Penske chopped the #77 team (not due to sponsorship) and contracted back to two teams. To make things worse, the Penske teams spent the majority of the offseason and the spring trying to run the older Intrepid instead of the current Charger model. The result was-you guessed it-a wasted season. After two seasons of two cars the #77 finally returned to the track this year, but is again struggling as a new team. Had it been running continuously, the team might be a lot further along and more competitive with the other top teams at Chevrolet, Toyota and Ford.

All of the teams at Dodge (don’t forget Petty Enterprises, who is in serious danger of becoming irrelevant) have struggled in the last five years. It’s fitting given the unstable nature of Dodge. Daimler sold the company in 2007 and they are still struggling to compete. Things could only get worse for Dodge on the competition side. With factory support an unknown quantity, there is no real hope for drastic improvement on the track. And based on some of the rumors, top drivers like Ryan Newman and Juan Pablo Montoya could have other opportunities with different teams next year as well. While the wins might increase with Kasey Kahne and Kurt Busch, the overall picture in the Dodge camp is pretty gloomy.

NASCAR’s Silly Season is kind of like a big game of Jenga. The year begins with everything in a solid block but then slowly a piece gets pulled from the bottom and moved to the top. After a while a lot of holes appear, the formation begins to sway until all it takes is removing one more piece and every block in the structure is affected. Right now the entire Jenga puzzle is teetering on a few major moves, none more important than what Tony Stewart decides to do in 2009. Once that decision is announced (my guess it’s already been made) the aftershock will affect at least 10 drivers.

Last year the pieces were more sequential. Dale Earnhardt Jr, clearly the top free agent in NASCAR, made his decision, then Kyle Busch moved to Gibbs, Mark Martin slid into the #8 car and JJ Yeley moved to Hall of Fame Racing. It was more like a draft where you took the best player left on the board. This year is much more complex because drivers are looking for slightly different things. Stewart does not need to upgrade, he’s already with the top Cup team. He is looking for a place with ownership possibilities. Mark Martin is rumored to be looking for one more shot a the title belt. Martin Truex Jr and Ryan Newman are looking for the best long term shot at winning races and championships. There is at least one new team, Richard Childress’ 4th team that should attract a top driver. This variety of goals makes it muddier than last year.

It really looks like Stewart is going to leave Gibbs Racing, which automatically opens up one of the elite rides in the sport. Unless Stewart goes to RCR’s 4th ride, he will take someone else’s job. If he becomes an owner, that could affect the other drivers in that company as well. Would he be able to attract other high profile free agent drivers to his new company? A lot depends on where Stewart goes. If he decides to take the best ride available, he would probably head to Hendrick Motorsports’ #5 car. Based on rumors, that would throw a wrench in Martin’s plans for a full time run in 2009 with Hendrick.

Whatever happens, Casey Mears is out of the #5 car. It looks like it’s true and isn’t a big surprise. Like his old teammate Jamie McMurray discovered when he joined Roush-Fenway, an upgrade to elite equipment doesn’t necessarily mean an upgrade in success. Mears had his best Cup season in 2007, but it simply is not good enough for what the Hendrick cars are capable of. Now, ironically, it looks like Mears will be competing with McMurray for the whatever second-tier options are available.

If Martin exits DEI, that leaves a huge void. Will the Army be willing to re-sign with DEI knowing that Aric Almirola can’t match Martin’s on-track success, merchandise sales or visibility? Martin Truex Jr is not signed and appears willing to see what else is available. If he leaves, then DEI would take a very big dive. Sure Paul Menard, Almirola and Smith are young, but that doesn’t equate to immense talent or success. DEI is also already struggling to fully sponsor four teams, and that’s including Menard’s essentially personal sponsorship. What happens if Army and Truex leave? It’s hard to see Bass Pro Shops wanting to hang around either.

If Martin is indeed planning on a one year run for the title that means the #5 car would then have another new driver in 2010 (likely Brad Keselowski or Landon Cassill). That’s four different drivers in four years. Is Hendrick willing to do that? Is a longtime sponsor like Kelloggs willing to do that? Would Martin really have a serious shot at a title run?

There will be a lot more people, sponsors and teams affected by what happens in the next two months. It’s a good thing this post isn’t printed on real paper because by next week when everything I just wrote proves false you would have to rip it up anyway.

Other Thoughts off the beaten path

The Euro 2008 tourney wraps up on Sunday. Germany plays Spain. Overall the tournament has been fantastic. Games have had dramatic late goals, great individual skill and a welcome absence of boring, defensive soccer. The final should be another good game and with the potential for rain in New England, do yourself a favor and work the “previous channel” button on your remote.

I haven’t seen any movies lately (it’s too nice outside), but I have taken a peak at the summer movies. Here’s a few recommendations.

Jeff Burton is getting a caterpillar for 2009. With AT&T’s sponsorship exemption expiring after 2008, Richard Childress Racing had to find a new sponsor for the #31 car. The answer came from the yellow and black colors of Caterpillar. Given Burton’s recent success and personality that must have been a tough sell. Interestingly it was his brother Ward that won the 2002 Daytona 500 with a CAT sponsored Bill Davis Car.

Of course what is good for RCR is bad news for another team, in this case Bill Davis. Caterpillar had been with the fledging BDR team since 1999. They stuck with the organization through some very lean years first when they lost manufacturer support in 2004 and then when the team completely stumbled out of the blocks with Toyota last year. Now Caterpillar is moving to a team that is more likely to get the brand back in the spotlight. It’s hard to fault CAT for making a wise business move, but it’s also easy to sympathize with BDR. It’s always tough to lose a seven or eight-digit sponsor, but it’s even tougher to absorb when the sponsor moves to a rival team. It’s just the latest example of the elite Cup teams getting richer. Whether it’s a sponsorship deal or a top driver switching teams, the sport is becoming increasingly top heavy.

In the past year, longstanding Cup sponsors have dumped smaller teams for larger, more successful teams. CAT joins Budweiser, M&M’s and General Mills as longtime Cup sponsors to switch teams within the last year. Sponsors moving from one team to another is not a new thing in NASCAR, but it hasn’t been seen as much in recent years that were filled with expansion and splendor. In the last five years many teams were able to attract new companies to NASCAR as the sport transitioned from tobacco, automotive and alcohol into technology, financial institutes and other new markets. Even when a company got out of the sport, others were willing to jump in as replacements. With an economic slowdown/recession, sponsorship dollars are not flowing as freely. That means increased competition for the sponsors that do stay in the sport.

While sponsors have changed teams before, the trend is apparently accelerating. It’s no longer good enough to simply have exposure in the sport. Companies now want to be on the hood of cars that are leading laps, challenging for wins and most of all securing spots in the Chase. The problem is that there are only 12 Chase spots and usually only 10-15 drivers win a race each year. For the teams like RCR, Joe Gibbs, Roush-Fenway and Hendrick, it’s pretty easy to list your credentials and justify a $10 million sponsorship, when compared with Petty Enterprises who hasn’t won a race in almost ten years. What sponsor wouldn’t choose one the top tier teams?

This is not to say there is an answer to this or it can be stopped. Every team in NASCAR is an independent contractor. It’s hard to see what NASCAR can or should do to help, but it’s clear that this is a problem that will only get worse. Even if the Car of Tomorrow could completely level the playing field, without funding for the teams it won’t matter. The same elite teams will continue to win the majority of the races and championships and control the largest pieces of the revenue pie.

What do you think? Can something be done to help the “havenots”? Should something be done or is it just a case of economics?

Prior to the 2008 season I made a list of six things that would happen this season. After 15 races we can already begin drawing conclusions about some of the predictions. Some have been right on, some have been off and some are still unknown. Overall, I’m surprised how accurate they were (this is the same guy that said Kurt Busch would win at Sonoma).

• Jeff Gordon will barely make the Chase

  What I said,
  

  Gordon is strong at enough tracks to make the Chase, especially a field of 12, but if it’s more of a struggle than normal look no further than DNF’s and how he runs at intermediate tracks.

  Gordon ran very well in the first handful of races but didn’t get the deserved finishes. Since Atlanta, however, it’s been a mixed bag for the #24 team. Gordon has been strong at traditionally comfortable tracks like Martinsville and Darlington. At other intermediate tracks like Atlanta, Texas, Charlotte and Michigan the #24 has been a mess. Gordon is still nabbing enough strong finishes from strategy to ensure he’s in position to make the Chase, but he hasn’t won a race and isn’t really close to winning one. His current position in the standings masks some of the problems with the #24 and at this point it’s clear they are a long ways from challenging for a championship.

• Regan Smith will win Rookie of the Year

  What I said
  

  He does a good job of keeping the car on the track. DEI also provides the top equipment among the companies fielding rookies in 2008. The other rookie candidates will all take more time to adjust to stock cars, not to mention racing at the Cup level. 2008 will also mark only the second season since 2000 that a rookie doesn’t win a race.

  Smith is certainly not lighting the Cup scene on fire, but despite a rough start he is finishing races. He has five finishes of 21st or better. The Rookie of the Year criteria is based on the best 17 races for each driver, so the race is far from over. Sam Hornish Jr is his closest competitor and is showing great progress in his stock car transition.

• Sonoma and Watkins Glen will be the most exciting, and competitive races of the year.

  What I said
  

  With the infusion of open wheel drivers, the starting field could feature a dream lineup of top road course drivers and top stock car drivers. You have a lot of drivers that could light up the serpentine courses (and their tires). The heavier CoT can also accommodate more bumping without the cars losing control. That means beating, banging, flipping (birds, not cars), shouting, shoving, and for fans excitement.

  There was beating and banging and some weren’t happy, but sadly the leader was able to get away easily (granted the leader stayed on track). Watkins Glen still offers hope for some serious fireworks.

• Toyota will win 6 races.

  What I said
  

  At first glance that number sounds like a lot, but think about it. Gibbs alone could approach the 6 win total. Further down, Brian Vickers and Dave Blaney both had several good wins in 2007 despite the weak Camry engine. It’s not crazy to think either driver could find victory lane.

  Check this one off the list. After 15 races, it’s pretty clear that this prediction was a little tame. The addition of Gibbs transformed Toyota’s engine package into one of the strongest in the sport. As for Vickers, he has three top fives and four top tens. He is coming very close to finding Victory Lane.

• Kyle Busch will be Gibbs’ most successful driver.

  What I said
  

  Busch’s move to Gibbs doesn’t change that the fact that he will win a Cup championship. It probably won’t happen this year, but he is excellent at nearly every type of track. His 97.8 driver rating was 5th best and in his fourth Cup season, he is hitting his stride. This isn’t a knock on Tony Stewart, who should have a great year, it’s just a statement of how good Kyle Busch will be in 2008.

  Tony Stewart is still poised for a big summer, but it’s clear that the #18 car is fully operational. Busch has already won 5 races (more than his career total entering 2008), leads the points race and looks capable of winning almost every week, including a championship this year. He has also won 4 Nationwide and 2 Truck races and pulled two triple-headers this year. Busch is still a lightning rod for controversy but it’s hard to ignore the results.

• A team will alter their full schedule plans

  What I said
  

  Now the most likely teams look like BAM, Furniture Row, and Front Row motorsports. They are each already on shoestring budgets, but the bigger teams are not immune either. Haas-CNC, Yates and BDR all face sponsorship hurdles and that might result in skipping a few races during the season.

  Bill Davis Racing shut down the #27 car earlier this season. While most other cars appear safe for the season, several still remain unsponsored. NASCAR is feeling the effects of the recession, and it’s hard to see teams willing to keep paying the bills out of their own pockets for too long.

Now that Dale Earnhardt Jr has scored his breakthrough win for 2008, who is the next driver to win for the first time this year? Nine different drivers have already won at least one race this year, but there are still a lot of big names looking to kick in the door to Victory Lane. Here’s a list of candidates in order of likeliness.

Aside from crazy circumstances, a team finding something revolutionary, or a road course ringer, I can’t see any other drivers challenging for wins this year. Anyone else you see winning this year?

Alan Tays of the Palm Beach Post wrote something about Momentum. He must not be a very good writer to agree with me and think that Kasey Kahne and the #9 team worked hard for their wins. After all, it’s a proven fact that Kasey Kahne won three races because the fans love him and bestowed confidence upon him.

Enjoy the weekend and give a big bearhug to your father.

• After taking a day to reflect on the weekend, it’s time to break down Kyle Busch’s triple. As I noted Friday, I don’t think it was very significant to attempt all three races. Other drivers of lesser skill have accomplished the feat on a companion weekend. Robby Gordon has driven in other countries on the weekend of a Cup race. All three of Busch’s rides were guaranteed to make the race. So the difference was obviously the travel. Trips from Pocono to Texas and Nashville are definitely draining, but if anyone is used to a taxing flight schedule it’s a Cup driver.

  What’s most interesting how some have questioned Busch for racing in all three series based on his results. I suspect some of these people would have hailed Busch’s passion or how he’s a “pure racer” had he won one of the races. I think Busch’s wreck in the Pocono race had more to do with a mistake on the part of Busch and his spotter than the effects of a long weekend.

• Speaking of Busch, Bob Margolis (with a hat tip to Doug Demmons) made an interesting note about Busch’s wreck in Cup practice:
  

  After he wrecked his primary car in practice Saturday morning, NASCAR officials and members of Busch’s Joe Gibbs Racing team kept both cameras and fellow competitors away from the front end of Busch’s wrecked Camry. Supposedly the JGR guys have a special front-suspension setup that is a big part of why Busch is so fast these days and they didn’t want anyone to spend too much time checking it out.

  Watching the Dover race, it struck me that Tony Stewart was the only car involved in the big wreck that opted for a brand new nose instead of cutting the front off. I remember a race at Richmond in 2005, Jeff Gordon innocuously hit the wall and the shock completely broke. It was apparently an experimental shock, which also came into play later in the year when Jimmie Johnson and Kyle Busch had their shocks confiscated at Dover. Now read what Busch’s crew chief Steve Addington said about Sunday’s crash at Pocono:
  

  We had to replace all the front lower chassis points and the whole front end. We cut the whole front end off that had the radiator mount and all that in it. Juts replaced the whole front end. The right front lower control arm pivot points had to weld back into the chassis and all.

  I have no idea whether the suspension is the reason for Gibbs’ and Busch’s 2008 success, but it does share some of the traits of the Hendrick package from 2005. I should also stress that I’m not implying it’s an illegal part either. Like coil binding evolved with the old car, Gibbs might have discovered something that simply works better.

• The #88 finally broke through to win a race in 2008. Well it was Brad Keselowski, not Junior, but it was also deserved after several misses.
  

  You know, I knew we could do this but you never really know other than in your heart until you can prove it on the racetrack, and we’ve been so close and it’s seemed like we’ve caught bad breaks and today we caught the right breaks and that’s what we needed. We needed a little bit of luck with a fast racecar, and we had a fast racecar today and, call it a bit of luck.

  [for the entire audio go to Nationwide’s website]

  It’s the breakthrough for Keselowski that could lead to bigger things. Of the eleven drivers that have won their first Busch/Nationwide races in the last four years, only Stephen Leicht and Justin Labonte have not graduated to a fulltime Cup ride.

Forbes and SI.com announced the list of the top 50 best paid american athletes of 2007. The list is based on salary/winnings plus sponsorship/endorsement dollars. Three NASCAR drivers made the list, Dale Earnhardt Jr (11th), Jeff Gordon( 14th) and Jimmie Johnson (30th).The problem is that since driver salaries aren’t public information, the numbers are a little skewed, and in the case of NASCAR drivers the salaries are completely omitted.

A driver’s earnings are also split with the team in varying, and again private, percentages. Based on information revealed in lawsuits, less influential drivers like Scott Wimmer and Joe Nemechek still pulled in healthy incomes from base salaries, earnings and merchandise in the neighborhood of 4-5 million dollars plus merchandise sales. Wimmer’s former deal with Bill Davis Racing called for a $1.2 million base salary, a 33 percent cut of merchandise sales and 45% of the winnings. Similar deals were revealed for Joe Nemechek and Sterling Marlin at Ginn Racing. That sets the baseline for the bottom of the Cup payscale. Earnhardt, Gordon and Johnson are surely all among the top five in salary and merchandise sales, meaning their incomes could be much higher than SI’s projections.

While Earnhardt Jr didn’t bring home all of his $5 million plus in earnings, he most likely pulled in at least 50% of that. His base salary is probably in the $10 million neighborhood(conservatively).

The endorsements number is also a little vague. Does it include merchandise sales? If it does, Earnhardt’s cut would again be significant for the man who accounts for more licensed products sold than any other driver. My guess is Earnhardt Jr’s accountant would probably reveal a total income number closer to 40 or 50 million dollars. And that wouldn’t include any earnings or sponsorships related to his Nationwide teams at JR Motorsports (assuming they’re profitable).

It’s still not in the ballpark of Formula One drivers or Tiger Woods, but it would certainly place Junior near the top 5 of American athletes, probably as high as number three, right above Lebron James and Kobe Bryant.. Meanwhile Gordon, Johnson and probably Tony Stewart would each place higher on the list. Kyle Busch and Carl Edwards could also show up on this list in future seasons too.